In order to operate the DAM service and to reduce the risk of fraud, DAM A/S ('DAM' or 'we') must ask you to provide us information about yourself. This Privacy Policy describes the information we collect and how we use that information.

DAM takes the privacy of your personal information very seriously and will use your information only in accordance with the terms of this Privacy Policy. We will not sell or rent your personally identifiable information or a list of our customers to third parties. However, as described in more detail in Part C below, there are limited circumstances in which some of your information will be shared with third parties, under strict restrictions, so it is important for you to review this Privacy Policy. This Privacy Policy applies to all services that are hosted on the DAM website, whether the services are offered by DAM or by its subsidiaries.

Your privacy is important to us. By accepting the Privacy Policy and User Agreement in registration, you expressly consent to our use and disclosure of your personal information in the manner described in this Privacy Policy. This Privacy Policy is incorporated into and subject to the terms of the DAM User Agreement. If you sell or advertise, you should also read Fees Policy and Auction Conditions.

Please note that your personally identifiable information will be stored and processed on our server in Denmark . We will hold and transmit your personal information in a safe, confidential and secure environment. If you object to your personal information being transferred or used as described in this Privacy Policy, please do not register for the DAM service.

Notification of Changes

This policy may be revised over time as new features and improvements are added to our website and DAM Services. If we are going to use or disclose your personally identifiable information in a manner materially different from that stated at the time we collected the information, you will have a choice as to whether or not we use or disclose your information in this new manner. Any material changes will be effective only after we provide you by email with at least 30 days' notice of the amended Privacy Policy (if you have closed your DAM account, you will not be contacted to notify you of the amended Policy and your personal information will not be used or disclosed in this new manner).

We will post the amended Privacy Policy prominently on our Website.

Some pages on the DAM website include links to third party Websites. These sites are governed by their own privacy statements, and DAM is not responsible for their operations, including but not limited to their information practices. Users submitting information to or through these third party Websites should review the privacy statement of these sites before providing them with personally identifiable information.

A Special Note About Children. Children are not eligible to use our service and we ask that minors (under the age of 18) do not submit any personal information to us or use the service.

B. Information We Collect

Required Information

To open a DAM account, you must provide your name, address, phone number, and email address. In order to make payments, you must provide credit card, debit card or bank account information. This information is necessary for us to process transactions, issue a new password if you forget or loose your password, protect you against credit card fraud and current account fraud, and to contact you should the need arise in administering your account.

If you open a Business Account with domicile in an EU-country outside Denmark , we also need your VAT-number in order to issue invoices without VAT.

If you ask for a DAM-service which may involve international bank transfer we will need to know your IBAN account number and the SWIFT-BIC number. Your bank is able to provide this information.

Transaction Information

When you use DAM service, we ask you to provide information related to each service. We also collect the Internet address (IP address) of the computer or device you use to access your DAM account, in order to help detect possible instances of unauthorised transactions.

Information About You From Third Parties

In order to protect all our customers against potential fraud, we verify with third parties the information you provide. In the course of such verification, we receive personally identifiable information about you from such services.

Additional Verification

If we cannot verify the information that you provide, we ask you to send us additional information or to answer additional questions online to help verify your information.

Website Traffic Information

Because of the way that World Wide Web communication standards work, when you arrive at or leave the DAM website, we automatically receive the Web address of the site that you came from or are going to. We also collect information on which pages of our Website you visit while you are on the DAM site, the type of browser you use and the times you access our Website. We use this information only to try to understand our customers' preferences better and to manage the load on our servers, so as to improve our service and your experience with DAM. We do not track the Websites that you visit before or after you leave the DAM site.

Our Use of 'Cookies'

'Cookies' are small files of data that reside on your computer and allow us to recognise you as a DAM customer if you return to the DAM site using the same computer and browser. We send a 'session cookie' to your computer if and when you log in to your DAM account by entering your email address and password. These cookies allow us to recognise you if you visit multiple pages in our site during the same session, so that you don't need to re-enter your password multiple times. However, for security reasons we have limited the access time if you are inactive on our website. Once you log out or close your browser, these session cookies expire and no longer have any effect.

We also use longer-lasting cookies to display your email address on our sign-in form, so that you don't have to retype the email address each time when you log in to your DAM account.

Customer Service Correspondence

If you send us correspondence, including emails and faxes, we retain such information in the records of your account. We will also retain customer service correspondence and other correspondence from DAM to you. We retain these records in order to measure and improve our customer service, and to investigate potential fraud and violations of our User Agreement. We may, over time, delete these records if permitted by law.

Questionnaires, Surveys and Profile Data

From time to time, we offer optional questionnaires and surveys to our users for such purposes as collecting demographic information or assessing users' interests and needs. The use of the information collected will be explained in detail in the survey itself. If we collect personally identifiable information from our users in these questionnaires and surveys, the users will be given notice of how the information will be used prior to their participation in the survey or questionnaire.

C. Our Use and Disclosure of Information

Internal Uses

We use the information we collect about you in order 1) to provide our services and process your transactions, 2) to provide customer service, 3) to improve our products and services. At your option (as indicated in your DAM Profile settings), we use the information you provide to access specific third party services on your behalf and perform the actions that you request us to perform.

Disclosure to Other DAM Customers

If you are a registered DAM user, your name, email address, and whether you have verified control of a bank account are displayed to other DAM customers whom you have paid or who are attempting to pay you. If you are a Business account holder, we will also display to other DAM customers the Website address (URL) and customer service contact information that you provide us. Other information will NEVER be revealed to anyone except if we are required by law to do so.

Disclosure to Third Parties Other Than DAM Customers

DAM will not sell or rent any of your personally identifiable information to third parties. DAM will not share any of your personally identifiable information with third parties except in the limited circumstances described below, or with your express permission (and to other DAM customers as described above). These third parties are limited by law or by contract from using the information for secondary purposes beyond the purposes for which the information is shared.

1. We share information with companies that help us process the transactions you request and protect our customers' transactions from fraud, such as sharing your credit card number with a service that screens for lost and stolen card numbers. See 'Information About You From Third Parties' in Section B above. Additionally, if you create a negative balance and owe us money, we may share information with processing companies including collection agencies.

2. We disclose the information we collect, as described in Section B above, to companies that perform marketing services on our behalf. These companies are subject to confidentiality agreements with us and other legal restrictions that prohibit using the information except to market the specified DAM-related services, unless you have affirmatively agreed or given your prior permission for other uses.

3. We disclose information that we in good faith believe is appropriate to cooperate in investigations of fraud or other illegal activity, or to conduct investigations of violations of our User Agreement. Specifically, this means that if we conduct a fraud investigation and conclude that one side has engaged in deceptive practices, we can give that person or entity's contact information (but not credit card information) to victims who request it.

4. We disclose information in response to requirements of civil or criminal legal process.

5. We disclose information to your agent or legal representative (such as the holder of a power of attorney that you grant, or a guardian appointed for you).

6. As with any other business, it is possible that DAM in the future could merge with or be acquired by another company. If such an acquisition occurs, the successor company would have access to the information maintained by DAM, including customer account information, but would continue to be bound by this Privacy Policy.

Our Contacts with DAM Customers

We communicate with users on a regular basis via email to provide requested services, and we also communicate by phone and fax. We use your email address to confirm your opening of a DAM account, to send you notification of upcoming auctions, bids, etc., to send information about important changes to our services, and to send notices and other disclosures required by law. Except for notification of upcoming auctions, users cannot opt out of these communications, but they will be primarily informational in nature rather than promotional.

We also use your email address to send you other types of communications that you can control, including a newsletter, auction tips, customer surveys. You can choose whether to receive some, all or none of these communications when you complete the registration process, or at any time thereafter, by logging in to your account on the DAM website and changing your preferences in the Profile page of the My Account tab.

Internet Address Information

We use IP addresses, browser types and access times to analyse trends, administer the site and improve site performance.

Your Use of Information and Our Services

In order to facilitate the transactions between DAM members, our service allows you limited access other users' contact or delivery information. As a seller you may have access to the User ID, email address and other contact or delivery information of the purchaser, and as a purchaser you may have access to the User ID, email address and other contact information of the seller.

By entering into our User Agreement, you agree that, with respect to other users' personally identifiable information that you obtain through the site or through an DAM-related communication or DAM-facilitated transaction, you will only use this information for: (a) DAM-related communications that are not unsolicited commercial messages, (b) using services offered through DAM, and (c) any other purpose that such user expressly agrees to after adequate disclosure of the purpose(s).

In all cases, you must provide users with the opportunity to remove themselves from your database and review any information you have collected about them. In addition, under no circumstances, except as defined in this Section, can you disclose personally identifiable information about another DAM user to any third party without our consent and the consent of such other user after adequate disclosure. Note that law enforcement personnel and other rights holders are given different rights with respect to information they access.

DAM does not tolerate spam. Therefore, without limiting the foregoing, you may not add a DAM user to your mail list (email or physical mail) without their express consent after adequate disclosure, even if said user has previously made a purchase from you.

D. Information Security

Information Security

We restrict access to your personally identifiable information to employees who need to know that information in order to provide products or services to you. We maintain physical, electronic and procedural safeguards that comply with regulations to guard your non public personal information.

The security of your DAM account also relies on your protection of your DAM password. You may not share your DAM password with anyone. DAM representatives will never ask you for your password, so any email or other communication requesting your password should be treated as unauthorised and suspicious. If you do share your DAM password with a third party for any reason, including because the third party has promised to provide you additional services such as account aggregation, the third party will have access to your account and your personal information, and you may be responsible for actions taken using your password. If you believe someone else has obtained access to your password, please change it immediately by logging in to your account and changing your Profile settings, and also contact us right away.

E. Accessing and Changing Your Information

You can review the personal information you provided us and make any desired changes to such information, or to the settings for your DAM account, at any time by logging in to your account on the DAM website and changing your preferences in the Profile page of the 'My Account' tab. You can also close your account through the DAM website. If you close your DAM account, we will mark your account in our database as 'Closed,' but will keep your account information in our database. This is necessary in order to deter fraud, by ensuring that persons who try to commit fraud will not be able to avoid detection simply by closing their account and opening a new account.

A. Overview